Wednesday, September 18, 2019

The Last Of The Mohicans : Movie Review Essay -- Film Movies

The Last Of The Mohicans : Movie Review A. Plot Whilst making their way to a British Fort, Major Heywood and his party are attacked by Indians. Three men come to their rescue, two of them Indians, and another is a white man whom was raised by the eldest Indian. This man, Hawkeye, his brother and father rescue the Major and the two women that are in his party. Then the three men stay with the party and aide them in their journey to the British Fort. Once there, the two women’s father whom is the man in charge of the huge battle going on at that time. The French and English are at war. Colonists are urged to fight for Britain, and once they become part of the battle, they were not allowed to leave to defend their own homes. Hawkeye works out a secret plan in order to help some men escape the battle zone and return to their homes and families. He gets caught, and is sentenced for treachery, and held as a prisoner. From the first night that he was with the Major and his party, Hawkeye had a romance starting with Cora Munro, the main general’s eldest daughter. When Hawkeye is captured and put in the fort’s prison, she swears not to leave his side, and although they have only known each other for a few days, she’s really devoted to him. The two sides come to an agreement, Britain surrenders to France, and they are lead towards the Atlantic Ocean so that the British can be returned to England, â€Å"with pride†. On the route there they are ambushed by a very large band of Indians... The Last Of The Mohicans : Movie Review Essay -- Film Movies The Last Of The Mohicans : Movie Review A. Plot Whilst making their way to a British Fort, Major Heywood and his party are attacked by Indians. Three men come to their rescue, two of them Indians, and another is a white man whom was raised by the eldest Indian. This man, Hawkeye, his brother and father rescue the Major and the two women that are in his party. Then the three men stay with the party and aide them in their journey to the British Fort. Once there, the two women’s father whom is the man in charge of the huge battle going on at that time. The French and English are at war. Colonists are urged to fight for Britain, and once they become part of the battle, they were not allowed to leave to defend their own homes. Hawkeye works out a secret plan in order to help some men escape the battle zone and return to their homes and families. He gets caught, and is sentenced for treachery, and held as a prisoner. From the first night that he was with the Major and his party, Hawkeye had a romance starting with Cora Munro, the main general’s eldest daughter. When Hawkeye is captured and put in the fort’s prison, she swears not to leave his side, and although they have only known each other for a few days, she’s really devoted to him. The two sides come to an agreement, Britain surrenders to France, and they are lead towards the Atlantic Ocean so that the British can be returned to England, â€Å"with pride†. On the route there they are ambushed by a very large band of Indians...

Tuesday, September 17, 2019

Hrm598 – Case Study 1

INTRODUCTION Given nine untitled job descriptions for the Whole Foods Market corporation, my assignment was to review them, give them appropriate job titles and assign a job structure, explaining my thought process and method of analysis. I was then to evaluate the job descriptions and provide feedback on what information was beneficial and what could be improved. EVALUATION OF JOBS After reading the job descriptions I assigned a job title that I felt both represented the job duties and aligned with the other Whole Foods job titles mentioned in the exercise.These are the job titles I originally decided on, prior to establishing a job structure. †¢JOB A: Deli Team Member †¢JOB B: Register Team Member †¢JOB C: Prepared Foods Team Leader †¢JOB D: Prepared Foods Assistant Team Leader †¢JOB E: Kitchen Team Assistant †¢JOB F: Grocery Assistant Team Leader †¢JOB G: Prepared Foods Associate Team Leader †¢JOB H: Regional Team Leader †¢JOB I: Grocer y Team Member ? JOB STRUCTURE When establishing the job structure, I realized there was no need for the department to be part of the title.Although the duties might be different depending on their assigned department, the level of responsibility was approximately the same and jobs could be considered one generic position (i. e. â€Å"Team Member†). Therefore, I made the positions more general in title and chose to conduct a basic ranking method in order to determine the job structure. WHOLE FOODS MARKET – STORE JOB STRUCTURE Regional Team Leader (Job H) Store Team Leader Associate Store Team Leader (Department) Team Leader (Job C) Associate Team Leader (Job G) Assistant Team Leader (Job D-Prepared Foods and Job F-Grocery) Team Member (Job A-Deli, Job B-Register, and Job I-Grocery)Team Assistant (Job E) PROCESS, TECHNIQUES AND FACTORS In my attempt to title each of the positions, I first simply read through the job descriptions multiple times, noting the job duties, lev el of responsibility and decision making and relationships to other positions, if any were mentioned. These relationships helped me to decide what appropriate titles would be for Whole Foods Market. Although my first set of job titles included â€Å"service clerks† in several positions, these were eventually changed to â€Å"Team Members† because of the obvious emphasis Whole Foods Market places on the team concept.Therefore, I chose to incorporate the word â€Å"team† into every title. When assembling the positions into an established job structure, the stated relationships between positions were key yet again. I wrote down every position mentioned, so that I could ensure my positions were accurately aligned and appropriately named in comparison to one another. I chose to look at knowledge, experience, responsibility/authority and leadership/guidance potential as the compensable factors which provide the most value. All of the positions have virtually the same work environment, which is why this factor was not considered.Similarly, customer service related attributes were also not selected, even though it is obviously a huge priority for the organization, because there were no positions where this was not the case†¦ all equally emphasize positive and courteous interaction with their customers. The above job structure was established by weighing the compensable factors of each position and considering any reporting relationships directly stated in the job descriptions. I believe that responsibility was the characteristic that clearly set the positions apart from one another.As you ascend the job structure you will find that each position has more responsibility, both in depth and breadth. Because of these additional job requirements, an advanced level of knowledge goes somewhat hand-in-hand. Higher level individuals must not only have greater in-depth knowledge of the Whole Foods Market policies and procedures, but they are involved i n a much wider scope of activities. Experience is a logical factor that also sets positions apart. A â€Å"team assistant† is an entry level job that requires no prior experience and is the kind of position that one expects an individual can learn as they go.A â€Å"Department Team Leader,† however, is expected to have already put some time in. They have learned process, procedure and the organization well enough to prepare them for the advanced responsibility. Finally, it seems as though Whole Foods Market places an emphasis on providing a career path for the employees, in order to encourage long term employment. This is emphasized by many positions requiring the provision of leadership and guidance to lower level positions. They want to encourage a strong relationship between all levels, to reinforce the team environment and ensure support of all employees.Although I have no doubt Whole Foods Market has a much more extensive job structure organizationally, this struc ture focuses specifically on an individual store location. Even the Regional Team Leader could probably be moved to another job structure focused more on organizational administration rather than individual store operations; however, I chose to limit the scope of my analysis to the given positions. EVALUATION OF JOB DESCRIPTIONS Overall, I think the job descriptions are fairly well written and provide a good base. They describe the scope of duties and what experience or skills are needed for each position.However, the main thing these job descriptions lack is consistency. Some clearly reference a relationship to other Whole Foods Market positions; some do not. Some state who they report to; some do not. Some clearly supervise, train and mentor other positions; some are not as clearly defined. Additionally, job duties in one job description which should probably apply to other positions as well, are not always listed (customer service, health and sanitation compliance, good communica tion skills, teamwork, knowledge of corporate policy and standards, etc). Something all of the job descriptions are missing is the applicable work environment.Although most of the positions will be performed in a similar environment, this information should still be provided. My suggestion to improve the job descriptions would be to establish a template that all positions would follow. The template would include the following categories: a brief summary of the position, the duties and responsibilities, who the position reports to, who the position supervises, the typical work environment, tools or equipment that will be used in the position, requirements for the position (knowledge, experience, education, skills, etc), and possibly a job classification.Job classifications are not a necessity but can be a good idea to distinguish between the fundamental types of job (i. e. entry-level, journey-level, mentor, supervisor, manager, executive, administrative, etc). CONCLUSION After my an alysis, I believe we have an excellent understanding of how the staff of a Whole Foods Market functions. It is clear that the organization highly values customer service and teamwork and wants to encourage â€Å"career† employees at every level.With the established job structure and implementation of the recommendations made to improve their job descriptions, positions would be more clearly defined. Employees would easily be able to understand every position, what it does, how it interacts with other positions and how to get there themselves. REFERENCES Milkovich, G. T. , Newman, J. M. , & Gerhart, B. (2011). Compensation, 10th Edition. New York, NY: McGraw-Hill/Irwin. Whole Foods Market. (n. d. ). Career Paths. Retrieved March 2013, from Whole Foods Market: http://wholefoods. com/

Monday, September 16, 2019

Oh, What a Lovely Pair!

Another drop of sweat dropped down my forehead and off the end of my nose as my eyes moved vigorously behind my dark shades. â€Å"Oh what a lovely pair!† I thought to myself, however I seemed to have thought out loud rather than to myself. My curious wife, who was lying on her sun bed next to me queried: â€Å"A lovely pair of what?† â€Å"A lovely pair of sunglasses, they are great at keeping out the glare.† I was getting rather bored on his sunbathing outing to the beach, so I decided to take some money out of the wife's purse and head up towards the main town, where I could have a beverage and possibly a bite to eat. To get up towards the bars and restaurants I had to cross over a main and very busy road, there were always mopeds rushing by, not even giving you the slightest of chances to cross over. Even though there are plenty of zebra crossings throughout the resort's roads, I think that the locals just assume that the black and white stripes across the street are a nice decoration. Finally I managed to get to the other side of the mad obstacle. It would have been a good twenty-minute stroll up past some tacky old souvenir shops until I reached the exciting part of the holiday resort. Another drop of sweat dropped down my forehead and off the end of my nose as my eyes moved vigorously behind my dark shades. â€Å"Oh what a lovely pair†¦I'll have to get hold of them.† I thought to myself while looking in a shoe shop, at the young lady on the till. Unfortunately, I must have thought a little on the loud side. An elderly lady, who was stood behind my asked: â€Å"A lovely pair of what?† So I replied, â€Å"A lovely pair of moccasins, I'm sure they would keep out the rain, and not rub your feet the first time you wear them!† I continued with my trip, from the shops to the main shopping centre of the holiday resort. There were lots of clothes and designer gear in these shops; they were the upper class stores of the Spanish town. I fancied a new pair of trousers as the ones that I was wearing were a little on the small side and were beginning to go a little on the shiny side, a bit like the tradition of schoolboy's trousers, short and shiny. I started to browse each designer store, on my search for a new pair of nice looking trousers, within my tight price range of course. I certainly could not afford any of the clothes in these upper class shops; I come from a lower class household back home in England. I thought to myself, â€Å"I can't be dreaming about these clothes, I've got to look for a respectful charity shop such as Oxfam or even Scope.† But then I realised that we are in Spain here, not England. I was sure that in this foreign country they wouldn't know what I was on about if I asked directions for a charity shop! I decided that it would be a good idea to give the local bookshop a small visit to purchase a Spanish phrase book. So I headed towards the book shop, that wasn't too far away from where I was, just a couple of hundred yards away from the designer shops in this shopping mall. I arrived at the shop and noticed that it was closed for lunch, but it reopened within five minutes. So I went to buy a sandwich from across the way. I sat down on a relatively new bench that was situated right outside of the bookshop, munching away at the sandwich. I came across quite a few grizzly and rather chewy bits of ham, they were spat straight out. By the time I had finished eating what could have been eaten of the sandwich, the bookshop was open. I entered the shop and asked the sales assistant whether he sold phrase books. He spoke perfect English, so this task was not too much trouble for me at all. I followed the man to what seemed like an educational section of the shop. He picked up a phrase book off the shelf and gave it to me to have a look. I decided to buy the book I paid in cash. I exited the posh shopping mall and headed up towards the small, tacky old souvenir shops. I took the same route as earlier on. I came across a young man, who looked well educated; he was in a business suit with a lovely pair of trousers on. I was going to ask him where he bought his trousers, but then noticed what a silly thing that would be. I could have asked him where the nearest charity shop was, but he would have thought that I was a scruff or something, in the end I decided to just ask the man for the time. I was trying to pick someone out of the passing crowd who was normal looking, and not an over-paid businessman. After a good five minutes of searching I decided to approach an old lady, she was wearing some old and tatty clothes, to be honest, they looked as though they were bought from some kind of charity shop or car boot sale. So I caught eye contact with the lady and asked, â€Å"Hay una tienda caridad por aqui?† Which in English means, â€Å"is there a charity shop around here?† The lady replied, â€Å"Si, esta a la derecha† which means, â€Å"Yes, it's on the right.† So I looked to my right and there it was, a small charity shop, not up to as good as a standard as the ones home in England, but it still sold the same type of goods and proceedings went to a charity in the local area. As it was very hot outside, I dedicated myself to purchasing a pair of Hawaiian shorts rather than a nice pair of trousers. I tried them on in the fitting room, they were slightly loose and baggy, but this didn't bother me as I had heard my nephew talking about how good it is to have baggy shorts, I thought that these would pull the girls and would be a cool fashion accessory. I walked over, in a cool way to the counter; I looked in the mirror and said to myself â€Å"Wow baby, you look sexy in those!† I pointed to the phrase in my phrase book that translated to â€Å"How much?† and I was pretty much surprised at the cheapness of the garment, 250 pesetas, that is around à ¯Ã‚ ¿Ã‚ ½1 in English money. I handed over the money and the lady gave me a used plastic bag to put my old trousers in. I exited the shop. As I started to walk up towards the bars and restaurants, in my cool stroll, I got the impression that people were pointing and laughing at me. I soon realised that there was one huge draft coming in from the rear end of my new shorts, there was a great big hole in the back of them. No wonder they were so cheap! I started to go excessively red in the cheeks, I felt like curling up into a small ball and going into none-existence. Looking for a public toilet, the draft was becoming increasingly gusty. I found a nice little local cafà ¯Ã‚ ¿Ã‚ ½, so I thought that I would give the toilet a bit of custom, while I made a quick change of pants. The bar was full of locals; they greeted me in a warm fashion, until I walked past them, towards the toilet. The whole place just burst out with laughter. Not pleased with the fact that people could humiliate me in such a way, I locked the door behind me and got changed as soon as possible. Another drop of sweat dripped down my forehead and off the end of my nose as my eyes moved vigorously behind my dark shades. â€Å"Oh what a lovely pair!† I celebrated at the top of my voice. I had learnt my lesson the hard way, â€Å"Don't buy items from foreign charity shops ever, ever again, at least if you don't want to be ripped off. I ran out of the local cafà ¯Ã‚ ¿Ã‚ ½ and headed towards some English bars. I ordered a large Scotch. After my session in the bar, I flagged down a taxi from the main road and took a ride back to the beach. There was my angry wife, she had the properties of a raging bull, and some Germans had stolen our sun beds by draping their towels over them while she was bathing. â€Å"Where have you been? I've been worried out of my mind.† My curious, hag of a wife asked. So I looked at her with a frustrated expression on my face. I produced the dodgy pair of shorts from the used plastic bag that the lady in the shop had given to me. My wife asked, â€Å"What is wrong with those? They look fine to me.† â€Å"What? I asked furiously. â€Å"These shorts have me more bother in the last couple of hours than you have since our marriage, it is unbelievable.† My wife still couldn't see the ‘slight' imperfection in the garment, so I decided to point it out to her. â€Å"Now do you see what is wrong with them?† The look on her face was outstanding, I wish I had my two for the price of one disposable camera with me; it would have made a great picture for her fiftieth birthday in the local newspaper. We both laughed together, she still brings that point up now, twenty years on. I should never have stayed with this woman; I should have approached the babe on the beach earlier on, or even the stunner in the shoe shop for that matter! Another drop of sweat dripped down my forehead and off the end of my nose as my eyes moved vigorously behind my dark shades†¦

Sunday, September 15, 2019

British North American colonies prior to 1700 Essay

The New World was first established because a group of people in England did not agree with the religious and political ways of life advocated. Different religious groups left England to pursue more religious freedom in America. As they moved to the New World, the three different regions of the North American colonies greatly impacted not only their lifestyles but also the extent of religious freedom allowed prior to 1700. The first arrivers in the northern colonies were Puritans who came to America because they didn’t agree with the Anglican Church. These early colonist yearned for a place where they could indulge in religious freedom as opposed to the extreme contrast to the strict religious persecutions they experienced in England. But the Puritans had very strict rules regarding membership into the Protestant Church and religion was viewed very strictly. The Puritans believed that they were â€Å"a city upon a hill† and were to be a model of a holy society for humankind. Thus they were very rigid in thought and were also very prejudiced against other religions. This group who had come seeking religious freedom soon became the most religiously intolerant group in the Americas. Quakers, who denied the authority of the Puritan clergy, were persecuted with fines and banishment. Sometimes they were even hanged. Dissenters like Anne Hutchinson and Roger Williams were banished and Rhode Island was established by Williams as the first colony to have complete freedom of religion. In his â€Å"sewer† colony, Jew, Catholics, and Quakers were all sheltered and treated equally. The Middle Colonies was an extremely religiously mixed region because of the amount of diverse people who settled there. The first to settle the region were the Dutch, in New Netherlands which would later become New York after the English took control. The Dutch practiced the Dutch Reform Church which was basically a branch of Lutheran. South of the Dutch were the Swedes practicing their own branch of Lutheran known as the Swedish Reform Church. They were later defeated and absorbed by the New Netherland colonists. But the English regarded the Dutch as the Dutch regarded the Swedes; as intruders and in 1664, Charles II granted his brother, the Duke of York, a squadron that defeated the Dutch. Although the English were now in control of the region and brought with them the Anglican Church, they did not seek  to enforce it because the Dutch made up almost half of the population. Then the establishment of Pennsylvania allowed German, French, Dutch, and English colonists entry into the New World under William Penn’s broad view of religious tolerance. With so many ethnically, racially, and religiously diverse groups in the region, there can be nothing but immense religious toleration. The Southern Colonies, were the earliest colonies to be settled, but didn’t strive for the religious haven the New England Colonies desired. The only settlers in the South were from the Church of England so that was the predominant faith. But because the south’s economy was based on agriculture and farming on large plantations and most things were business-oriented, there were few towns which meant few churches. Poor white farmers with small land areas did not have the money or resources to build churches and the large plantation owners did not have churches on their plantations so they basically did whatever they wanted. Religious tolerance was not high but the dominant religion itself was not rigidly enforced. In the midst of such religious indifference, the evangelist religions were born. Although immigrants to the New World all came with intentions of pursuing religious freedom never experienced in their native countries, the regional differences and religious views soon spread them far apart from each other. The New Englanders were mostly Puritans who believed in tight communities and so they remained as they were, fervent worshippers of God and intolerant of other religions. The Middle Colonies, with its wide range of races and the fact that it was established for business and trade ventures, dealt with immense religious diversity and thus immense religious tolerance. The South, preoccupied with the large-scale planting of tobacco had no time to enforce the Anglican Church. Such diverse thoughts of religious tolerance in the three regions that made up America before 1700 greatly impacts the America that we know today.

Saturday, September 14, 2019

Mass Media Audience in Malaysia Essay

In the mass media perspective, have two types of audience which is the passive audience and the active audience. But sometimes, they maybe act both of these types. So, in discuss this both type of the audience, I have pick up the difference theory to explained how their style can give the powerful effects to mass media or by their attitudes make the mass media have the limited impact on them. Lots of theory that has been discussed on passive audience, and state that people are easily influenced by the media. While active audience concept can be viewed as a theory that focuses on accessing what people do with media. This concept said that the people make more active decisions about how to use the media (Stephen W. Littlejohn and Karen A. Foss, 2008). For that reason, this concept can be referred to as audience-centered rather than source dominated. Baran and Davis (2006) suggested that this concept should be looked under micro level perspective rather than macro level perspective. These ideas of audience are associated with various theories of media effects. The powerful effects theories tend to be based on passive audience, whereas the minimal effect theories are based more on an active audience. During the 1970s and 1980s, more researchers became increasingly focused on media audience. Most of them focus to gain more useful understanding of what people do with the media in their daily lives. As this research develop, new and less pessimistic conceptualization of audience began to develop. Empirical researcher start to reexamined limited-effect assumption about audience and argued that people were not as passive as these effects theory assumed (Baran and Davis, 2006). Media audience is a group of people who participate in an experience or encounter a work of art, literature, theatre, music or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception. Media audiences are studied by academics in media audience studies. Audience theory also offers scholarly insight into audiences in general. Early research into media audiences was dominated by the debate about ‘media effects’, in particular the link between screen violence and real-life aggression. Several moral panics fuelled the claims, such as the incorrect presumptions that Rambo had influenced Michael Robert Ryan to commit the Hungerford massacre, and that Child’s Play 3 had motivated the killers of James Bulger In the 1990s, David Gauntlett published critiques on media ‘effects’, most notably the â€Å"Ten things wrong with the media effects model† article (George Rodman, 2009) . Active audience was define as the audience for a media product, seen not as accepting a product as it is presented to them, but as interpreting, interacting with and using it for their own agenda. Frank Biocca (in Littlejohn, 1999) (in George Rodman, 2009) discussed five characteristic of the active audience implied by the theorist. The first is selectivity. Active audiences are considered to be selective in the media they choose to use. The second characteristic is utilitarianism. Active audience are said to use media to meet particular need and goals. The third is intentionality, which implies the purposeful use of media content. The fourth characteristic is involvement, or effort. Here audiences are actively attending, thinking about, and using the media. The last characteristic is impervious to influence, or not very easily persuaded by the media alone. According to uses and gratification media effects assumed the audience brought their own needs and desires to the process of making sense of media messages. Needs and desires structured how messages are received and understood by the audience. Theory uses and gratification was the first to champion the cause of â€Å"the active audience†. It shifted the emphasis from what the media do to people and placed the issue of what people do with the media. U and G state the audience as more active in the decision to watch television and what to watch. Kartz, Blumler, and Gurevitch (1974)(in Saodah Wok, Narimah Ismail and Mohd. Yusof Hussain, 2005) described five elements of the U and G. First, the audience is conceived of as active, an important part of mass media use is assumed to be goal directed. Second, in the mass communication process much initiative in linking need gratification and media choice lies with the audience member. Third, the media compete with other sources of need satisfaction. Fourth, many goals of mass media use be derived from data supplied by individuals themselves, they can report their interest and movies. Lastly, value judgments about the cultural significance of mass communication should be suspended while audience orientations are explored. Besides that, information Processing Theory also used to describe and interpret how each of us take in and makes sense of the flood of information our senses encounter every moment of each day. It assumes that individuals are active in operate with certain built-in information-handling capacities and strategies. Each day we are exposed to cast quantities of sensory information. We filter this information so only a small portion of it ever reaches our conscious mind. Only a tiny fraction of this information is singled out for attention and processing, and we finally store a tiny amount of this in long-term memory. We are not so much information handlers as information avoiders-we have developed sophisticated mechanisms for screening out irrelevant or useless information. Passive audiences usually had received information with little or no effort on their part. The audience is passive in the receiving and interpretation of media. Based on that statement, Noelle-Neumann (1981) (Shirley Biagi, 1999) introduced her spiral of silence concept to support the powerful of media. She argued that her perspective involves a â€Å"return to the concept of powerful mass media†. She wrote, â€Å"as regards the connection between selective perception and the effect of the mass media, one can put forward the hypothesis that the more restricted the selection the less the reinforcement principle applies, in other words the greater the possibility of mass media changing attitudes†. She contends people who feel they are a minority opinion remain silent, thereby reinforcing or enlarging the majority position. These people take a silent stance on an issue. Their silence result in a kind of contagion of silence among others who share the minority view; and this ever-spiraling or enlarging silence plays into the hands of the vocal majority. The mass media exert great influence and have powerful effects because publicize which opinion they consider important and give clues to the public about opinion people can talk about or advocate without becoming isolated. The media, because of a variety of factors, tend to present one sides of an issue to the exclusion of others, which further encourages those people to keep quiet and makes it even tougher for the media to uncover and register that opposing viewpoint. Once a spiral of silence is initiated, the magnitude of media influence will increase to higher levels over time. Spiral of silence theory argues that media can have a powerful influence on everyday talk; this was linked with the concept passive audience. Media can literally silence public discourse on certain topics by declaring them to be settled in favor of one or another. Besides that, Habermas (1962) (in John C. Merrill, John lee and Edward Jay Friendlander, 1994), gave a unique explanation of the social structure and the audience in it. Within his concepts of the â€Å"public sphere†, the residents consume the culture and information and the audience is portrayed as a member of the society, who participates in the exchange of ideas. Even though this audience participation was interpreted as bringing â€Å"degeneration in the quality of discourse† (Calhoun, 1993) (in John C. Merrill, John lee and Edward Jay Friendlander, 1994), his glimpse of the â€Å"audience activeness in participation† plays a role in connecting critical theory, which focuses more on the passive audience under fundamental economic determinism, to cultural studies, which regard the audience as more active within the extensive structure of the society. Critical theory’s main focus is on economic determinism, in which capitalistic power controls the mass media ownership and its messages, and in turn, controls the audience’s perception and activity. The audience is not regarded as being as important as the mass communicator, but is treated as a side issue in the mass communication process. In Malaysian, the issues about media violence especially on the television programs and the impacts on children’s behaviour it’s always being discuss among the society and academician. The study about these issues was started from 1950’s until now. It’s become more critical when a lot of improvement have on media technology, especially on the content. This is because, the technology is always developed. Most people do not believe that media violence has had any a negative effect on them. In public opinion polls, typically 88% of people say that the media have not affected them personally (Whiteman, 1996; in W. James Potter, 2003). But, in reality the media continually and profoundly affect everyone, and when the messages are violent, people are at risk for a variety of negative effects. Basically people do not perceive these negative effects happening to them in their everyday lives, not because those effects don’t exist, but because people do not know what to look for as evidence of the effects. Schramm and his associates reported that children were exposed to television more than to any other mass medium (Shirley Biagi, 1999). In Malaysian context media violent bring the huge impact to our society development. According to Orestes (2002), media violent is a major problem threatens the harmony of family life. According to him, many media spread the mistaken notion that sex, pornography, porno-actions, violence, terrorism extreme and wild life, all of these aside from culture and religion. He also found, reflecting the influence of irresponsible media lead to moral standards in the Asian youth is declining, 20% of teenagers involved with adultery, 24% were involved with pornography and porno-actions, 21% sex before marriage and 35% of juvenile cases. All this will lead to teen more problematic and involves the breach of discipline problems at school very significant. According to Amir Hassan Dawi (2002), films, newspapers, magazines, novels, books, internet, interactive media and television to highlight the culture of yellow has been a problem in changing the behaviour of physical, verbal, nonverbal, antisocial and crime among students. He reported that the sex scenes and violent action seen in the media that will make young minds hard and greedy. He also stated that this matter cannot be denied because their average age between 12 to 20 years of age is a stage is still considered raw. At this stage, students easily stimulated because they are in the process of change to natural puberty. Thus they will aggression that was adapted to use information to media practiced in their daily behaviour. Violent programs in the media as well as imitation of behaviour problemspersistent to the teenagers (Ralph, 1999). According to him, when many violent and behaviour that aired in the media with easily influenced and imitated by the children and adolescents. These issues become even worse what if the parents knowingly make a media a place to escape from educating children as fatigue factor, career and finding sources of income (Rogers, 1980) (in Rosly kayar, 2007). Thus, character building children depend on viewing and simple materials found in the media. This will cause teenagers to make the material as a medium for viewing learn something and then practiced in life. Consequently, violent treatment of pleasure and in accordance with the instinct of youth will be the main mechanisms of adolescent attitudes and behaviour. Thus, the adolescent will be more wild and vulnerable violent activities (Baron, 1973) (in Rosly Kayar, 2007). This entire technological advance occurred simultaneously with profound alterations in Malaysian society. Stanley J. Baran and Dennis K. Davis (2009) state, the new social landscape took shape at precisely the same time that the new mass medium arrived. So, after the rapid social change in the Malaysia especially, the serious social problem also had the rapid rise. Based on that situation, in my opinion audiences in Malaysia was an active audience. To relate these ssues with my statement, I have chosen the Uses and Gratification Theory by Bumler dan Katz in 1974 to understand more how the communication technology advancement will be effect the children’s, and also its will answer why I said the audience perspective in Malaysia is active audience. In the Uses and Gratification Theory, active audience from the violent media site, can be described as how the teenagers us ed the variety way to achieved their satisfaction by using television. This theory emphasizes the willingness of consumers and not the content of the message. Media is considered as a way to meet the needs of the audience and the audience is assumed to be active. While Saodah Wok, Narimah Ismail and Mohd Yusof Hussain (2005) states this theory can explain why some of the contents of television are not watched by the audience. Maybe it does not interest them or do not have the required information. This theory also explains how the individual characteristics of the different character of the television media channels to satisfy the requirements and to solve problems. Certain individuals, especially teenagers have different goals to support treatment. According to Rice and Williams (1984) (in Sobhi Mohd Ishak, 2003), the emergence of new media is the best field to test the various theories and models. One of the theories that the media are often used to analyze new media Uses and Gratification theory is the requirement. Other than Rice and Williams, several other researchers are also using this theory as a reference for research on mass media such as Williams, Strover and Grant (1996) (in Sobhi Mohd Ishak, 2003). As the theory relating to â€Å"active audience†, Uses and Gratification Theory of the Will provides perspective on how audiences respond to new media-rich information resources. The active audience can be seen in this issues when the audience watch the violent content on the media like television, they have the tendency to behave or talk like what they watch without realizing what they had follow is negative or positive. So this action can be considered as active audience. This because, they watch the media content, then they practices on their live. From their act they would change the perspective of media in terms of carrying the message to give the information. For example, the results of the present widespread television exposure, exposure to sex is also becoming more numerous and easier to achieve.

Friday, September 13, 2019

Role Of Women Until 1500 Research Paper Example | Topics and Well Written Essays - 1500 words

Role Of Women Until 1500 - Research Paper Example The difference focused on the amount of freedom given to women. Prior to the Vedas age, women were well taken care of but there were no opportunities for them to own properties. Their status was subordinate to men. During the Vedas age, women were of equivalent status with men. There have been fewer restrictions in a woman’s freedom at that time. Women have an active role, not only in managing the household but also in managing agriculture and crafts that bring business and money in for the family. The primary reason for this is that men were unavailable because of the wars at that time. And so women are allowed and given the chance to take care of the economic aspect of their families. As the years pass by, women gained more mobility and freedom though still tied to their roles as wives to their husbands. Though they had acquired freedom in education, career and independence, they were still seen as the counterparts of men, establishing the fact that women’s primary role is to be a partner to their husbands. Men and women have joint ownership on properties and estates. Women had the right to inheritance and to own properties as men had. Women are allowed to participate in intellectual discussions. High-class women of the society are well-educated. Women are not limited to their careers as wives and mothers. They were part of the working class. Society allowed them to nurture and pursue careers that they have longed studied and mastered. Women were also free to participate in religious ceremonies. Even if the wife is supposed to be the caretaker of the husband and the family, a counterpart of the husband, their role were significant as to understanding that a home is incomplete without the wife who manages it. Before the 1500s arrived, changes in the roles and position of women happened. At the time when war was rampant, the duty of the women to bear sons was important. 500 B.C. to 500 A.D. were better times

Thursday, September 12, 2019

Evolution Lab Report Example | Topics and Well Written Essays - 500 words

Evolution - Lab Report Example The major tool used in this biological experiment was a specially programmed computer application (automated) that enables adjustment of variables from default figures and when run, accurate results on the changes that has occurred in the biological structures of living organisms were shown. These results are therefore used to justify the hypothesis. In the first experiment, when the independent variable (precipitation) is adjusted to higher levels, the birds evolve smaller beaks. This is because when precipitation is high then the seeds become softer and the birds slowly adjust to the changes of nature until the fully adapt. On the other hand when precipitation is low, the seeds become harder and the need for additional force to crack the seeds arise and based similar principle; the birds evolve stronger and larger beaks over time (Sober, 2008). This adjustment may not favor some birds as the adaptation and evolution process is gradual and therefore may lead to death of individuals that are unable to adjust effectively to the changes of nature. Natural selection can influence variation of a trait in a population in three major forms namely; diversifying, directional and stabilizing forms (Sober, 2008). In the second experiment, it is clearly evident that changes in the environmental conditions favors the individuals with specific phenotypes. When important parameters that influence natural selection such as precipitation is manipulated (adjusted to 50cm/year and 0cm/year on Wallace Island and Darwin Island respectively), it is noted with great significance that only a few individuals are able to survive and continue reproducing in an environment with low precipitation. This is because of the variation in biological and environmental factors that are very significant for natural selection. Therefore for a period of 300 years, these changes will influence the evolution of Finch beaks and in turn affect their population. This fact can be justified by the graphs